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Articles
Information for Body Shops
Steering
Keep This Job
Insurers are illegally trying to control the cost of repairs by steering consumers to particular shops, while at the same time, trying to distance themselves from any liability associated with negligent repairs. Chicago, Illinois attorney Patrick McGuire says insurance companies can't have it both ways. In this article, McGuire makes some suggestions body shops can iimplement to curb steering and end this abuse.
Dec 28, 2007 - 4:59:59 PM
Articles
Information for Body Shops
9 Steps To Protect Your Body Shop From Diminished Value Claims
Post-repair inspectors, on average, see proper collision repairs one time out of every 100 inspections. Sloppy auto repairs are on the rise - and due to insurers forcing shops to carry liability insurance policies with limits of one-million dollars or more, so are attorneys looking to hold shops accountable. But, auto body shops don't have to fear getting caught by auto inspectors or paying diminished value claims and soaring legal bills, if they perform high-quality repairs and follow sound business principles. In this article body shop owners and managers can learn nine steps to reduce the risk of litigation and costly payments for diminished value.
Dec 26, 2007 - 8:12:08 AM
Articles
Information for Body Shops
Marketing
Innovative Marketing of New Trucks Proves Profitable
Forget for a minute that this video is about vehicle sales and consider that it could be about selling any product - even services for that matter. If you are in business with a product or service to offer, picture yourself in this video as the star of the show - the one making sales in uncharacteristic ways as others holding to traditional methods go hungry! Think about the unusual and innovative things you can do to market your auto repair business to potential customers who might not have considered stopping by for an estimate.
Oct 26, 2007 - 11:41:40 AM
Articles
Information for Body Shops
Marketing
Is Your Customer Experience Deliberate?
Auto collision repair business owners need to ensure that their companies can define the customer experience they desire for consumers, and that their employees can clearly articulate the customer experience the business wants them to deliver. In other words, the customer experience must be deliberate from the shop's end to be effective on the consumer's end. When businesses leave the treatment of customers to chance the haphazard and inconsistent treatment can, at times, leave them feeling that they have been treated fairly, and at other times unfairly depending on the mannerisms and beliefs of employees that assisted them. Marketing expert, Tom Hughes teaches us that a good customer experience is one that is planned at every moment of contact with the customer. In this article, he urges us to be consistent in training employees so the customer exerience will be deliberately great!
Oct 11, 2007 - 8:37:31 AM
Articles
Information for Body Shops
Marketing
How To Build Referral Business With Word Of Mouth Marketing
In this article provided by auto repair marketing guru, Tom Hughes, business owners learn strategic ways to optimize word of mouth marketing. Most business owners talk about the importance of referral business. Unfortunately, many do not have marketing plans that include a section on word of mouth. Word of mouth marketing should be as organized, thoughtful and systematic as other forms of marketing. By reading this article you will gain an understanding about what it takes to get your customers involved in spreading the word about your business to their friends and relatives.
Oct 6, 2007 - 11:07:04 AM
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