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Innovative Marketing of New Trucks Proves Profitable
Forget for a minute that this video is about vehicle sales and consider that it could be about selling any product - even services for that matter. If you are in business with a product or service to offer, picture yourself in this video as the star of the show - the one making sales in uncharacteristic ways as others holding to traditional methods go hungry! Think about the unusual and innovative things you can do to market your auto repair business to potential customers who might not have considered stopping by for an estimate.
Oct 26, 2007 - 11:41:40 AM Is Your Customer Experience Deliberate?
Auto collision repair business owners need to ensure that their companies can define the customer experience they desire for consumers, and that their employees can clearly articulate the customer experience the business wants them to deliver. In other words, the customer experience must be deliberate from the shop's end to be effective on the consumer's end. When businesses leave the treatment of customers to chance the haphazard and inconsistent treatment can, at times, leave them feeling that they have been treated fairly, and at other times unfairly depending on the mannerisms and beliefs of employees that assisted them. Marketing expert, Tom Hughes teaches us that a good customer experience is one that is planned at every moment of contact with the customer. In this article, he urges us to be consistent in training employees so the customer exerience will be deliberately great!
Oct 11, 2007 - 8:37:31 AM How To Build Referral Business With Word Of Mouth Marketing
In this article provided by auto repair marketing guru, Tom Hughes, business owners learn strategic ways to optimize word of mouth marketing. Most business owners talk about the importance of referral business. Unfortunately, many do not have marketing plans that include a section on word of mouth. Word of mouth marketing should be as organized, thoughtful and systematic as other forms of marketing. By reading this article you will gain an understanding about what it takes to get your customers involved in spreading the word about your business to their friends and relatives.
Oct 6, 2007 - 11:07:04 AM Fact V Fiction: People Will Behave Realistically In the world of marketing, perception takes prescidence over almost everything else. Therefore, as auto repair shop marketing whiz Tom Hughes says, "A trusted and credible service isn't a success until it is believed to be trustworthy and credible by prospects." Getting the message of your ability and credibility into the minds of prospects comes through repitition. Learn more about successfully marketing your auto repair business in this article.
Oct 4, 2007 - 9:57:05 AM Auto Repair Shop Ads Curb Insurance Company Steering
A large number of auto body and glass shops are sick and tired of losing the privilege of doing business with customers who have long patronized their shops simply because insurance company claims adjusters prefer these consumers go to partnering shops where kickbacks and discounts have been prearranged. Led by advertising executive, Tom Hughes, a growing number of these shops are fighting back and using the power of the media to do so. In this article you’ll read of two shops – one in New York and another in Arizona – that have had phenomenal success with marketing and advertising messages that expose insurance company claims practices and tactics. Hughes dominates this marketing niche and believes its time for insurance companies to get out of the way so shops can vie for the business and be competitive or fail.
Jul 4, 2007 - 9:02:18 AM
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Diminished Value l Auto Collision Repair Issues l Auto Insurance Issues l Auto Manufacturing and Safety l Auto Sales and Consumer Issues l Diminished Value Slideshow
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content & design 2002-2009 David Williams and SafeCollisionRepairs.com |
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DISCLAIMER The content expressed on this website represents the opinions of David A. Williams. Williams is neither an attorney nor public insurance adjuster, but is an expert, consultant, and writer specializing in the field of automotive safety, collision repair and valuations. The information provided herein is not intended to be a substitute for legal or insurance advice. Because collision repair is a continually evolving science, any text, materials or links found herein are provided without claim or guarantee to their accuracy or completeness. Advertisements seen on Safe Collision Repairs website must not to be considered endorsements of products or services as we maintain no relations with these companies. Vendors and service providers receiving our endorsement will be clearly identified by us on this website. |